@harrydry
Founder of MarketingExamples.com. Obsessed with great copy.
Signature Hook Style
The Copy Breakdown
The best marketing doesn't feel like marketing. Here's how to write copy that converts without sounding like a salesperson:
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The best {skill} doesn't feel like {skill}. Here's how to {action} without sounding like {stereotype}:
I analyzed 50 landing pages that converted at 20%+. Every single one had these 3 things in common:
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I analyzed {number} {subject} that {metric}. Every single one had these {number} things in common:
Great copywriting isn't about clever words. It's about saying exactly what your reader is already thinking:
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Great {skill} isn't about {common-belief}. It's about {real-insight}:
Your headline is 80% of your content. Everything else is just delivery. Fix your headline, fix your reach:
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Your {element} is {percent}% of your {output}. Everything else is just {secondary-function}. Fix your {element}, fix your {metric}:
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