Frameworks and examples for content creators and marketing strategists across every platform.
What MrBeast Understands About Attention That Most Don't
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What {creator or expert} Understands About {topic} That Most Don't
Why more content = more opportunity
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Why more {action} = more {outcome}
I can't believe how many people don't know this: Making money writing online is simple.
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I can't believe how many people don't know this: {simple truth about a complex topic}.
7 copywriting exercises to become a top 1% copywriter:
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{Number} {skill} exercises to become a top {percentile}% {role}:
I use this simple framework to write a 60,000-word book in 30 days: (without AI!)
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I use this simple framework to {achieve ambitious goal} in {short time}: (without {expected shortcut}!)
7 steps to write a book in 30 days:
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{Number} steps to {achieve big goal} in {short timeframe}:
4 reasons why every writer should niche down:
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{Number} reasons why every {role} should {counterintuitive action}:
The most misunderstood, misused, yet highest-leverage skill every writer should master: Copywriting
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The most misunderstood, misused, yet highest-leverage {thing} every {role} should master: {The thing named}
There is ONE platform that 99% of writers are sleeping on.
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There is ONE {thing} that {high percentage}% of {audience} are sleeping on.
20 copywriting tips to hang on your wall:
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{Number} {skill} tips to {physical action that implies permanence}:
How to write your first 10 newsletter:
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How to {do the thing beginners are scared to start}:
Two million clicks from one email
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{Large specific number} {results} from one {single action or asset}
Three ways to add warmth to your CTA
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{Small number} ways to add {human quality} to your {specific copy element}
I tested 50 headline formulas. Only 3 beat 'curiosity gap' every time.
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I tested {number} {topic} formulas. Only {small-number} beat '{pattern}' every time.
Stop optimizing for engagement. Optimize for trust.
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Stop optimizing for {metric-a}. Optimize for {metric-b}.
Join 50,000+ creators who already write better hooks in 10 minutes a day
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Join {number}+ {audience} who already {benefit} in {time} a day
Every top creator uses this hook pattern. Here's why you should too.
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Every {group} uses this {pattern}. Here's why you should too.
The 30-day content challenge that grew my audience by 840%
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The {time-period} {topic} challenge that grew my {asset} by {percentage}