Hook Framework
Open a loop the brain desperately needs to close
Why it works
Open a loop the brain desperately needs to close
I went from 0 to 100K followers in 90 days. Here's the exact system I used (and nobody talks about):
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I went from {start} to {result} in {time}. Here's the exact system I used (and nobody talks about):
Most people waste 2 hours a day without knowing it. The culprit isn't your phone. It's this:
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Most people waste {time} a day without knowing it. The culprit isn't {false-assumption}. It's this:
I studied 1,000 viral posts. The #1 pattern nobody mentions:
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I studied {number} {subject}. The #1 pattern nobody mentions:
I failed at 7 businesses. Then I noticed a pattern in every failure. Here's what nobody tells you about starting over:
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I failed at {number} {attempts}. Then I noticed a pattern in every failure. Here's what nobody tells you about {topic}:
Thread: How I reverse-engineered Ali Abdaal's content strategy in 72 hours (and what I found):
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Thread: How I reverse-engineered {person}'s {strategy} in {time} (and what I found):
The best marketing doesn't feel like marketing. Here's how to write copy that converts without sounding like a salesperson:
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The best {skill} doesn't feel like {skill}. Here's how to {action} without sounding like {stereotype}:
I analyzed 50 landing pages that converted at 20%+. Every single one had these 3 things in common:
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I analyzed {number} {subject} that {metric}. Every single one had these {number} things in common:
Nobody talks about the gap between building in public and oversharing. Here's where the line is:
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Nobody talks about the gap between {concept-a} and {concept-b}. Here's where the line is:
Most people will never be rich. Not because of luck or circumstance. Because of this one daily decision:
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Most people will never {desired-outcome}. Not because of {excuse-1} or {excuse-2}. Because of this one {habit}:
I've written over 10,000 tweets. These are the 5 formats that drove 90% of my growth:
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I've written over {number} {content-type}. These are the {number} formats that drove {percent}% of my growth:
Bootstrapping a SaaS in 2025: what nobody tells you about month 1 through 6:
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Bootstrapping a {product} in {year}: what nobody tells you about {time-period}:
The fastest way to grow on YouTube in 2025 isn't posting more. It's this counter-intuitive strategy:
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The fastest way to grow on {platform} in {year} isn't {common-advice}. It's this counter-intuitive strategy:
I Spent 7 Days Buried Alive
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I Spent {time} {doing extreme thing}
Would You Swim With Sharks For $100,000?
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Would You {do scary thing} For ${big number}?
Last To Leave $800,000 Island Keeps It
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Last To Leave {valuable thing} Keeps It
Spending 24 Hours In The World's Most Dangerous Place
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Spending {time} In The World's Most {extreme adjective} Place
I Hired 2000 People To Fight For $1,000,000
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I Hired {big number} People To {do thing} For ${prize}
Survive 100 Days In A Circle, Win $500,000
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Survive {time} In {constraint}, Win ${prize}
I Opened A Restaurant That Pays You To Eat
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I Opened A {thing} That {does opposite of expected}
Whoever Keeps Their Hand On This Car, Keeps It
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Whoever Keeps Their {action} On This {prize}, Keeps It
10 things I know at 35 that I wish I knew at 25:
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{number} things I know at {age} that I wish I knew at {younger-age}:
The most underrated skill in business isn't what you think. It's not sales. It's not marketing. It's this:
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The most underrated skill in {domain} isn't what you think. It's not {skill-1}. It's not {skill-2}. It's this:
A short thread on the 5 types of wealth most people completely ignore:
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A short thread on the {number} types of {concept} most people completely ignore:
Most people will retire broke. Not because they didn't earn enough. Because of this one habit:
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Most people will {bad outcome}. Not because they didn't {effort}. Because of this one {habit/decision}:
Churn is telling you something your team isn't. The 3 signals hiding in your cancellation data:
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{metric} is telling you something your {team} isn't. The {number} signals hiding in your {data}:
If I had to start over today with 0 followers, I'd do this every single day
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If I had to start over today with {starting-point}, I'd do this every single day
5 ways to make money on social media:(even if you have 0 followers).
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{number} ways to make money on {platform}: (even if you have {starting-point}).
Why I chose a $100 Gen-Z intern over $20 AI.
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Why I chose a {option1} over {option2}.
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