Subject lines and opening hooks that boost open rates, click-throughs, and subscriber engagement for email content.
I earn $1M every month without a single original idea
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I {achieve impressive result} without a single {adjective} {thing}
How to find a $1M SaaS idea
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How to find a ${amount} {type} idea
VC money almost ruined me (twice)
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{subject} almost ruined me ({number of times})
200,000 people asked me questions. Here's the answer:
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{large number} people asked me {about topic}. Here's the answer:
I tried to get rich quick and FAILED
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I tried to {ambitious action} and {unexpected outcome}
Why I spent 30 days in Vietnam with 20 builders
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Why I spent {time} in {place} with {number} {type of people}
Why I charge $99 instead of $9 (and why you should too)
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Why I charge ${higher price} instead of ${lower price} (and why you should too)
Why you can't scale your software business
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Why you can't scale your {type} business
The new AI tool won't make you money
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The new {hyped trend} won't make you {desired outcome}
I built 40+ products. Here's the pattern I found in the ones that actually survived:
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I built {number}+ {things}. Here's the pattern I found in the ones that actually {succeeded}:
7 copywriting exercises to become a top 1% copywriter:
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{Number} {skill} exercises to become a top {percentile}% {role}:
I use this simple framework to write a 60,000-word book in 30 days: (without AI!)
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I use this simple framework to {achieve ambitious goal} in {short time}: (without {expected shortcut}!)
7 steps to write a book in 30 days:
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{Number} steps to {achieve big goal} in {short timeframe}:
4 reasons why every writer should niche down:
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{Number} reasons why every {role} should {counterintuitive action}:
The most misunderstood, misused, yet highest-leverage skill every writer should master: Copywriting
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The most misunderstood, misused, yet highest-leverage {thing} every {role} should master: {The thing named}
20 copywriting tips to hang on your wall:
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{Number} {skill} tips to {physical action that implies permanence}:
Your whole life changes after you make your first $1 on the internet:
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Your whole {area of life} changes after you {small but meaningful first milestone}:
How to write your first 10 newsletter:
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How to {do the thing beginners are scared to start}:
7 Lies I Stopped Telling Myself
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{Number} {Lies / Myths / Mistakes} I Stopped {Telling / Making / Believing}
The 2 Types of Knowledge: Real vs. Surface
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The {Number} Types of {Topic}: {Positive Type} vs. {Negative Type}
The ABC Goal System
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The {Acronym} {Topic} System
Dear Son - A Letter to My Son on His 4th Birthday
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Dear {Relationship} - A Letter to My {Relationship} on {Milestone Occasion}
The Real Price of Success
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The Real {Hidden Cost / Price / Truth} of {Universally Desired Thing}
Black Coffee Theory
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{Specific Everyday Object or Habit} {Theory / Effect / Mindset / Rule}
The Spotlight Effect
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The {Named Psychological Phenomenon} Effect
The 85% Rule: A Secret of the World's Best
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The {Percentage}% Rule: A Secret of the World's {Superlative Group}
The Empty Cup Mindset
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The {Evocative Image or Object} {Mindset / Theory / Effect / Principle}
How to Break Your Phone Addiction (3 Painfully Simple Steps)
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How to {Break / Fix / Solve} Your {Common Addiction or Bad Habit} ({Number} Painfully Simple Steps)
Rich and broke.
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{desired state} and {feared state}.
Missing someone who doesn't exist
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Missing {someone or something} who doesn't {exist or reality}
Bored to death.
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{emotional state} to death.
The machine or the life.
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The {option A} or the {option B}.
Why Ali Abdaal's YouTube channel is dying (my pov)
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Why {top-creator}'s {platform} channel is dying (my pov)
200K audience but no email revenue:
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{number} audience but no {metric} revenue:
Want to join a 30-day substack challenge?
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Want to join a {time-period} {platform} challenge?
My product just hit $3m (here are my lessons):
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My {product-type} just hit {milestone} (here are my lessons):
How To Be An Email Copywriter (& Get Paid) For Beginners
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How To Be An {role} (& Get Paid) For Beginners
The weird funnel that made me a millionare
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The {adjective} {system} that made me a {milestone}
My book that reveals 9 email sequences you can use to grow your business 30% in just 30 days.
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My {asset} that reveals {number} {system} you can use to grow your {entity} {percentage} in just {time-frame}.
Can I help you with your writing?
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Can I help you with your {skill}?
Are you fed up with social media clones?
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Are you fed up with {common-annoyance}?
How to hypnotize a market as a copywriter
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How to hypnotize a {audience} as a {role}
32 Principles of a Viral Product
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{number} Principles of a {adjective} {thing}
10% of ARR from typo domains
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{Specific percentage}% of {business metric} from {unexpected or overlooked source}
Two million clicks from one email
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{Large specific number} {results} from one {single action or asset}
Three ways to add warmth to your CTA
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{Small number} ways to add {human quality} to your {specific copy element}
One thousand replies to cold emails
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{Large written-out number} {unexpected positive responses} to {widely feared outreach method}
The cold email that started a $100M / yr company
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The {single asset or action} that started a ${revenue amount} company
Nine marketing examples that tap into cognitive biases
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{Number} {topic} examples that tap into {psychological mechanism}
How Basecamp makes $99/month feel cheap
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How {specific company} makes ${price}/month feel {opposite of what it is}
A Table of Contents can work wonders for SEO
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A {simple overlooked element} can work wonders for {desired outcome}
7 Backlinks in 27 minutes
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{Number} {desired outcome} in {surprisingly short specific time}
How I got 2,000 new subscribers from Product Hunt
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How I got {specific number} {desired outcome} from {single platform or action}
How step by step keyword research led to an SEO goldmine
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How {simple repeatable process} led to {outsized unexpected result}
100 thank you cards. $5,200 extra revenue
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{Specific number} {simple human action}. ${specific revenue result}
I tested 50 headline formulas. Only 3 beat 'curiosity gap' every time.
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I tested {number} {topic} formulas. Only {small-number} beat '{pattern}' every time.
How I got my first 1,000 subscribers with 0 followers — a 3-step system that works
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How I got my first {number} {goal} with {starting-point} — a {step-count}-step system that works
Join 50,000+ creators who already write better hooks in 10 minutes a day
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Join {number}+ {audience} who already {benefit} in {time} a day
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