Hook Framework
Dramatize the gap between where they are and could be
Why it works
Dramatize the gap between where they are and could be
3 years ago I had $0 and no audience. Last month: $47,000 revenue. The single mindset shift that changed everything:
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{time} ago I had {low-point}. Last month: {high-point}. The single {change} that made it possible:
I failed at 7 businesses. Then I noticed a pattern in every failure. Here's what nobody tells you about starting over:
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I failed at {number} {attempts}. Then I noticed a pattern in every failure. Here's what nobody tells you about {topic}:
I launched 40+ products. Most flopped. Here's the exact pattern I noticed in the ones that actually took off:
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I launched {number}+ {things}. Most {failed}. Here's the exact pattern I noticed in the ones that actually {succeeded}:
I made $0 from my first 50 YouTube videos. Here's what I changed on video 51 that made all the difference:
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I made {low-result} from my first {number} {content-type}. Here's what I changed on {milestone} that made all the difference:
I Spent 7 Days Buried Alive
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I Spent {time} {doing extreme thing}
I Gave My 40,000,000th Subscriber Anything They Wanted
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I Gave My {milestone} Subscriber Anything They Wanted
I Built 100 Wells In Africa
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I Built {number} {things} In {place}
At 20, I thought success meant money. At 30, I realized it meant time. Here's what I wish someone told me at 20:
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At {age}, I thought {success} meant {thing-1}. At {age-2}, I realized it meant {thing-2}. Here's what I wish someone told me:
I published 30 essays in 30 days. Here's everything I learned about building a writing habit that actually sticks:
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I {did thing} for {time}. Here's everything I learned about {building habit} that actually sticks:
I lost 40 pounds without counting a single calorie. The only thing I changed:
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I {achieved result} without {common method}. The only thing I changed:
I went from $30,000 in debt to a $500,000 net worth in 4 years. The boring strategy that made it possible:
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I went from {low point} to {high point} in {time}. The {adjective} strategy that made it possible:
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