Hook Framework
Flip a common belief on its head
Why it works
Flip a common belief on its head
Most people waste 2 hours a day without knowing it. The culprit isn't your phone. It's this:
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Most people waste {time} a day without knowing it. The culprit isn't {false-assumption}. It's this:
Stop trying to be interesting. Do this instead:
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Stop trying to {common-advice}. Do this instead:
You're not lazy. You just haven't found a system that works with your brain. Here's mine:
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You're not {negative-label}. You just haven't found {solution}. Here's mine:
Hot take: The best LinkedIn posts aren't about business at all.
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Hot take: The best {platform} posts aren't about {expected-topic} at all.
The YouTube algorithm doesn't care how hard you worked. It only cares about this one metric:
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The {platform} algorithm doesn't care about {false-assumption}. It only cares about this one metric:
Everyone's fighting for attention. Nobody's fighting for trust. That's your unfair advantage.
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Everyone's fighting for {commodity}. Nobody's fighting for {differentiator}. That's your unfair advantage.
Your morning routine is irrelevant. What actually determines your productivity is this:
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Your {popular-habit} is irrelevant. What actually determines {outcome} is this:
The best marketing doesn't feel like marketing. Here's how to write copy that converts without sounding like a salesperson:
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The best {skill} doesn't feel like {skill}. Here's how to {action} without sounding like {stereotype}:
If your offer isn't selling, it's not a traffic problem. It's a value problem. Here's how to fix it in one afternoon:
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If your {thing} isn't {working}, it's not a {false-cause}. It's a {real-cause}. Here's how to fix it in {time}:
LinkedIn isn't a job board anymore. It's the highest-ROI content platform on the internet right now. Here's the proof:
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{platform} isn't a {old-use} anymore. It's the highest-ROI {category} right now. Here's the proof:
Great copywriting isn't about clever words. It's about saying exactly what your reader is already thinking:
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Great {skill} isn't about {common-belief}. It's about {real-insight}:
The fastest way to grow on YouTube in 2025 isn't posting more. It's this counter-intuitive strategy:
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The fastest way to grow on {platform} in {year} isn't {common-advice}. It's this counter-intuitive strategy:
I Opened A Restaurant That Pays You To Eat
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I Opened A {thing} That {does opposite of expected}
The most underrated skill in business isn't what you think. It's not sales. It's not marketing. It's this:
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The most underrated skill in {domain} isn't what you think. It's not {skill-1}. It's not {skill-2}. It's this:
Most people never start writing online because they're waiting to have something worth saying. Here's why that's backwards:
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Most people never start {action} because they're waiting to {false-prerequisite}. Here's why that's backwards:
The writer who publishes consistently beats the writer who writes perfectly. Every single time:
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The {person} who {consistent action} beats the {person} who {perfect action}. Every single time:
Seek wealth, not money or status. Wealth is assets that earn while you sleep:
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Seek {real goal}, not {false goal-1} or {false goal-2}. {Real goal} is {definition}:
You will not get rich renting out your time. You must own equity to gain your financial freedom:
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You will not {achieve goal} by {common approach}. You must {real approach} to gain {desired outcome}:
I lost 40 pounds without counting a single calorie. The only thing I changed:
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I {achieved result} without {common method}. The only thing I changed:
The fitness industry sells you complexity to keep you dependent. Here's the dead-simple truth about losing fat:
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The {industry} sells you {complexity} to keep you dependent. Here's the dead-simple truth about {goal}:
The best coaches don't have the most knowledge. They ask the best questions. Here's how to become one:
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The best {role} don't have the most {resource}. They {unexpected skill}. Here's how to become one:
We hit $1M ARR with zero paid ads. The only growth channel that mattered:
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We hit {milestone} with zero {common channel}. The only growth channel that mattered:
Stop building features. Start talking to your first 10 customers. This is the only thing that matters before $10K MRR:
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Stop {building thing}. Start {simple action}. This is the only thing that matters before {milestone}:
Your content is not the problem. Your consistency is. Here's a dead-simple system to publish every week without burning out:
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Your {thing} is not the problem. Your {real problem} is. Here's a dead-simple system to {goal} without {fear}:
Why I chose a $100 Gen-Z intern over $20 AI.
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Why I chose a {option1} over {option2}.
These 3 React Projects Will Teach You More Than 50 Tutorials Ever Could.
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These {number} {topic} will teach you more than {number} {common-path} ever could.
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