Swipe their Playbook
We reverse-engineered the hook frameworks of the world's top creators so you can understand why their content works — and adapt it for your own.
@alexcattoni
ProSignature Style
The Empathy-First Story
Founder of Copy Posse. Award-winning copywriter on a mission to de-douchify the internet with empathetic marketing.
@AlexHormozi
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The Direct Truth Bomb
$100M+ portfolio. Gives away everything he knows about business.
@aliabdaal
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The Evidence Stack
A doctor turned entrepreneur, and the world's most-followed productivity expert. On his YouTube channel, he talks about evidence-based strategies and tools that can help us be more productive, and build a life that we love.
@ecomchasedimond
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The Revenue-Driven Sequence
Email marketing expert who has sent billions of emails. Helping ecommerce brands drive millions in attributed revenue.
@chris_orzechowski
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The Revenue-First Sequence
Email marketing strategist for 8-figure e-commerce brands. Expert in high-conversion automation.
@dbustamante
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The Revenue Reality Check
Specializes in audience monetization and scaling newsletter ecosystems.
@dickiebush
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The Writing System Hook
Co-founder of Ship 30 for 30. Helped 10,000+ writers publish consistently.
@garyvee
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The Document Don't Create
CEO of VaynerMedia. Built a $200M+ agency from a wine review show.
@harrydry
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The Copy Breakdown
Founder of MarketingExamples.com — the best marketing examples on the internet. Studies what makes copy, ads, and campaigns actually work, then breaks it down so anyone can steal the principle.
@ilias_ism
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The Blitz SEO Framework
SEO Expert & 4x B2B SaaS founder. Generated $10M+ ARR for 1,000+ businesses using AI-powered SEO.
@JoannaWiebe
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The Conversion Copy Framework
Founder of Copyhackers. Pioneered conversion copywriting.
@johnrushx
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The Builder's Honest Take
Serial bootstrapper. Launched 40+ products. Building in public.
@thejustinwelsh
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The Contrarian Opener
Former startup executive who helped build two companies past $1B valuations, raised $300M in VC, and managed 150+ person teams. Now building a one-person knowledge business toward $10M in revenue — without employees, investors, or a boss.
@kierandrew_
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The High-Impact Narrative
Digital writer and creator. Focuses on helping solo-entrepreneurs build an audience and business through high-impact writing.
@marc_louvion
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The Indie Hacker Proof Stack
Serial indie hacker. Builds and ships profitable SaaS products solo. Known for radical transparency about revenue and growth.
@matthewbrown
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The Community Catalyst
Helping writers build profitable habits through Substack and community challenges.
@MrBeast
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The Extreme Curiosity Drop
Most subscribed YouTuber. Every title is a hook engineered to stop a scroll.
@naval
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The Philosophical One-Liner
AngelList founder. Known for high-signal aphorisms on wealth, happiness, and freedom.
@neilpatel
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The Data-Backed How-To
Co-founder of NP Digital, one of the world's top digital marketing agencies. Built Neil Patel Digital, Crazy Egg, Hello Bar, and KISSmetrics. Helps millions of businesses grow through SEO, content marketing, and paid ads.
@Nicolas_Cole01
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The Curiosity Ladder
Built 4 writing businesses. Ghost-written for 500+ executives.
@SahilBloom
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The Numbered Life Lesson
Author of The 5 Types of Wealth. Writes about wealth, health, and living a life of curiosity. 800,000+ newsletter subscribers. Former professional baseball player turned investor and creator.
@tibo_maker
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The Serial Builder's Edge
Creator of Revid AI, Outrank.so, Tweet Hunter & PostSyncer. Building a portfolio of SaaS tools and sharing growth tips.
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