Swipe their Playbook
We reverse-engineered the hook frameworks of the world's top creators so you can understand why their content works — and adapt it for your own.
@alexcattoni
ProSignature Style
The Empathy-First Story
Founder of Copy Posse. Award-winning copywriter on a mission to de-douchify the internet with empathetic marketing.
@AlexHormozi
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The Direct Truth Bomb
$100M+ portfolio. Gives away everything he knows about business.
@aliabdaal
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The Evidence Stack
A doctor turned entrepreneur, and the world's most-followed productivity expert. On his YouTube channel, he talks about evidence-based strategies and tools that can help us be more productive, and build a life that we love.
@ecomchasedimond
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The Revenue-Driven Sequence
Email marketing expert who has sent billions of emails. Helping ecommerce brands drive millions in attributed revenue.
@chris_orzechowski
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The Revenue-First Sequence
Email marketing strategist for 8-figure e-commerce brands. Expert in high-conversion automation.
@dbustamante
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The Revenue Reality Check
Specializes in audience monetization and scaling newsletter ecosystems.
@dickiebush
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The Writing System Hook
Co-founder of Ship 30 for 30. Helped 10,000+ writers publish consistently.
@garyvee
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The Document Don't Create
CEO of VaynerMedia. Built a $200M+ agency from a wine review show.
@harrydry
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The Copy Breakdown
Founder of MarketingExamples.com — the best marketing examples on the internet. Studies what makes copy, ads, and campaigns actually work, then breaks it down so anyone can steal the principle.
@ilias_ism
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The Blitz SEO Framework
SEO Expert & 4x B2B SaaS founder. Generated $10M+ ARR for 1,000+ businesses using AI-powered SEO.
@JoannaWiebe
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The Conversion Copy Framework
Founder of Copyhackers. Pioneered conversion copywriting.
@johnrushx
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The Builder's Honest Take
Serial bootstrapper. Launched 40+ products. Building in public.
@thejustinwelsh
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The Contrarian Opener
Former startup executive who helped build two companies past $1B valuations, raised $300M in VC, and managed 150+ person teams. Now building a one-person knowledge business toward $10M in revenue — without employees, investors, or a boss.
@kierandrew_
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The High-Impact Narrative
Digital writer and creator. Focuses on helping solo-entrepreneurs build an audience and business through high-impact writing.
@marc_louvion
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The Indie Hacker Proof Stack
Serial indie hacker. Builds and ships profitable SaaS products solo. Known for radical transparency about revenue and growth.
@matthewbrown
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The Community Catalyst
Helping writers build profitable habits through Substack and community challenges.
@MrBeast
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The Extreme Curiosity Drop
Most subscribed YouTuber. Every title is a hook engineered to stop a scroll.
@naval
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The Philosophical One-Liner
AngelList founder. Known for high-signal aphorisms on wealth, happiness, and freedom.
@Nicolas_Cole01
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The Curiosity Ladder
Built 4 writing businesses. Ghost-written for 500+ executives.
@SahilBloom
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The Numbered Life Lesson
Author of The 5 Types of Wealth. Writes about wealth, health, and living a life of curiosity. 800,000+ newsletter subscribers. Former professional baseball player turned investor and creator.
@tibo_maker
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The Serial Builder's Edge
Creator of Revid AI, Outrank.so, Tweet Hunter & PostSyncer. Building a portfolio of SaaS tools and sharing growth tips.
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