Hooks to establish authority and grow your personal brand.
Stop trying to be interesting. Do this instead:
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Stop trying to {common-advice}. Do this instead:
Everyone's fighting for attention. Nobody's fighting for trust. That's your unfair advantage.
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Everyone's fighting for {commodity}. Nobody's fighting for {differentiator}. That's your unfair advantage.
Nobody talks about the gap between building in public and oversharing. Here's where the line is:
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Nobody talks about the gap between {concept-a} and {concept-b}. Here's where the line is:
I've written over 10,000 tweets. These are the 5 formats that drove 90% of my growth:
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I've written over {number} {content-type}. These are the {number} formats that drove {percent}% of my growth:
LinkedIn isn't a job board anymore. It's the highest-ROI content platform on the internet right now. Here's the proof:
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{platform} isn't a {old-use} anymore. It's the highest-ROI {category} right now. Here's the proof:
At 20, I thought success meant money. At 30, I realized it meant time. Here's what I wish someone told me at 20:
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At {age}, I thought {success} meant {thing-1}. At {age-2}, I realized it meant {thing-2}. Here's what I wish someone told me:
10 things I know at 35 that I wish I knew at 25:
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{number} things I know at {age} that I wish I knew at {younger-age}:
The most underrated skill in business isn't what you think. It's not sales. It's not marketing. It's this:
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The most underrated skill in {domain} isn't what you think. It's not {skill-1}. It's not {skill-2}. It's this:
A short thread on the 5 types of wealth most people completely ignore:
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A short thread on the {number} types of {concept} most people completely ignore:
The most important skill for getting rich is becoming a perpetual learner. The world rewards people who are good at learning new things:
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The most important skill for {goal} is {unexpected skill}. The world rewards people who are good at {that skill}: