High-converting hooks for marketers, copywriters, and growth teams across all channels.
The Social Media Strategy Nobody Is Using
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The {topic} Strategy Nobody Is Using
Silver is the new Gold.
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{Alternative} is the new {Standard}.
The weird funnel that made me a millionare
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The {adjective} {system} that made me a {milestone}
How to hypnotize a market as a copywriter
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How to hypnotize a {audience} as a {role}
10% of ARR from typo domains
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{Specific percentage}% of {business metric} from {unexpected or overlooked source}
Two million clicks from one email
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{Large specific number} {results} from one {single action or asset}
Three ways to add warmth to your CTA
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{Small number} ways to add {human quality} to your {specific copy element}
One thousand replies to cold emails
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{Large written-out number} {unexpected positive responses} to {widely feared outreach method}
The cold email that started a $100M / yr company
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The {single asset or action} that started a ${revenue amount} company
Nine marketing examples that tap into cognitive biases
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{Number} {topic} examples that tap into {psychological mechanism}
How Basecamp makes $99/month feel cheap
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How {specific company} makes ${price}/month feel {opposite of what it is}
A Table of Contents can work wonders for SEO
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A {simple overlooked element} can work wonders for {desired outcome}
7 Backlinks in 27 minutes
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{Number} {desired outcome} in {surprisingly short specific time}
How I got 2,000 new subscribers from Product Hunt
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How I got {specific number} {desired outcome} from {single platform or action}
How step by step keyword research led to an SEO goldmine
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How {simple repeatable process} led to {outsized unexpected result}
100 thank you cards. $5,200 extra revenue
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{Specific number} {simple human action}. ${specific revenue result}
I tested 50 headline formulas. Only 3 beat 'curiosity gap' every time.
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I tested {number} {topic} formulas. Only {small-number} beat '{pattern}' every time.
The day I accidentally deleted my entire email list — and what it taught me about business
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The day I accidentally {disaster} — and what it taught me about {topic}
Stop optimizing for engagement. Optimize for trust.
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Stop optimizing for {metric-a}. Optimize for {metric-b}.
Join 50,000+ creators who already write better hooks in 10 minutes a day
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Join {number}+ {audience} who already {benefit} in {time} a day
Every top creator uses this hook pattern. Here's why you should too.
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Every {group} uses this {pattern}. Here's why you should too.
The 30-day content challenge that grew my audience by 840%
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The {time-period} {topic} challenge that grew my {asset} by {percentage}